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In your guide, you talk a little about some of the businesses you have run in the past. I am also aware that you will be coming out with more guides on health related subjects. With so many projects, how do you manage your time? Do you have any time management tricks you can share with our readers?

This has been my toughest challenge as at this point in my life I'm very heavily "networked." What I mean is that after 75-plus years alive you know a lot of people, and they know you too. So just when you find some time to sit down to get something done, someone says you have a phone call from a dear friend who needs to ask you something very urgent; and you can get so easily caught up in helping them you forget you have 100 other things to do today as well.

Add to this that no two projects ever are really the same, and you have a real mess in time management.

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I tried reading books by experts on how to manage my time better, and after reading these books for two hours I'd glance at my Rolex and say to myself "Oh my-my! Look at the time. I had better get cracking as I have so much to do!"

I guess it all comes down to what some people might say is a remote (at best) formula in that I first recognize what I've been throwing around in my head for a while, then I sit down at my computer and kind of start somewhere, and then from whatever I put down I try to mold into something good. And if after a while it looks like I'm creating crap, I stop, see if I can save anything or get anything fresh from it, then possibly start over.

I do this a lot, and on my computer I have more folders than I can count, most containing something I will probably never use; but I keep it just in case.

Eventually something really good comes to me, and I follow it it to see where it takes me (not the other way around!) and just see where I end up.

Then I try to mold it and shape it before I let anyone else take a look because I know that with anything new you create you never have a second chance to make a first impression (so I guess I want it to look good as it can get before anyone else lays eyes on it; and I judge a lot by their initial reaction as I believe it honest as their eyes usually won't lie to me).

I've spent months toying with something, trying to get it just right, and the whole time it wasn't making me a buck, but costing me a lot. And at several points I may think to myself "where is this going if anywhere?"

Then it seems to work itself out with enough dwelling; which to me is just staring off daydreaming until I get a little something more, and then a momentum sort of takes hold.

When I finally finish something I usually end up shocked it did as well because I remember it having what seemed like so many impasses that troubled me. I guess I couldn't think of it ever producing anything other than a headache.

This is a little off-topic, but I heard a story about you being attacked by a local tribesman? Would you mind going into this in a bit more detail?

I was about 49 or 50 years old then and very briefly near and around areas close to Benin, and a Yoruba female in her late-teen's or early womanhood (they consider adulthood somewhat differently in how we define an adult or child here) had an internal vaginal cyst. I thought it may have been an abscess. This is not my field necessarily, but there was little assistance elsewhere for her, and I feared infection because she had a very high fever.

I had to do the obvious and get a look at her problem area to which her father took great offense. I wasn't familiar with any protocols of how to handle this. I approached it as I would any patient with a clinician's treatment and inspection, and was suddenly rushed at by what I thought were several men.

Her father had struck me repeatedly in the face and shoulder as well as the back of my head, in what seemed like a never-going-to-end violent beating.

I thought he was going to kill me because he was screaming and yelling so loudly and no one at first lifted a hand to help me out of his grip. Finally the girl cried out very loudly and said something to which the father became what I thought was apologetic.

I was very shaken and couldn't finish. At that point I thought I may err again in some overlooked subtlety or may do something that would give them an excuse to repeat the violence so I just wanted to go.

I know that this was not the right thing to do perhaps, but I didn't know that much about this particular people and I had a guide that was then absent who served as a liaison of sorts. I wasn't ever going to do anything without him by my side again.

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My eye became swollen shut and I had to venture in a very rough and uncomfortable environment with it remaining shut for some time afterwards which served as quite a reminder. I felt that everyone was looking at me and that they thought I was a foolish person.

I thought about how we as "civilized" persons of developed nations go about things as if all is well; and then it occured to me that what we take for granted might be perceived by someone else as a hostile behavior worth losing your life over.

From then on I proceeded in everything I did with a pause before even acting on the smallest thing. Diverse culture is exactly that and we can forget that other peoples don't recognize our way of doing things at all and may consider us obtrusive or even foul.

Getting back on track now, I understand that typically your products and services do not have much of a self-focus. Can I ask why you decided to allow more focus on your personal accomplishments with this product?

This came from a very recent accounts audit I had done where we were sizing up things for asset re-distribution and for a revision of my will. When some totals were mentioned an assistant remarked "what a decade!" She was implying that I had really done very well on the Internet in a fairly short period.

The term in question was actually about the most recent 6 years and not 10; but there was some attention towards what I had done so late in life as the majorty of my life and accomplishments have been without an Internet like we have today; I of course have being doing other business ventures long before ever doing anything online.

I started online because I knew I was getting older and wanted something I could do from a home office. I had a friend who had sold services online and did a lot of business marketing with the help of emails. He kept telling me it was where everything was headed (online, I mean).

This was the 1990's and I was considered well over the hill and down the other side already, but I was not the only one looking to do this.

I mention sort of a brief history in one of my power lessons and audios where I talk about an email someone sent offering to buy a space on a (web)page I had done, and how that started my system. I borrowed from some older advertising models I was aware of when sharing ad space with other struggling doctors starting in periodicals (we'd always buy a column and divide it up among each other so none of us individually at least would have to suffer the whole cost).

I reasoned this shouldn't be much different with any type of real estate, whether an actual paper page or a virtual page. So I went with it and grew it.

This, to me at least, all happened too fast, and at my age 10 years goes by too quickly. So the past 9 years seems really more like a blur and that's when the remark hit me between the eyes that maybe to someone else a lot was done in a short time.

A discussion went around to some people in my immediate circle of friends, family and associates that perhaps this could be celebrated in some way with a positive appeal to others that if I could do this other people, having better resources and talents, maybe they could do even better if they at least had my model universally made available.

I had done coaching in small workshop seminars at the Marriott in Times. Because I know a lot of big whigs because of patients over the years, they just sort of came about through the network we all make over our lives with circles of influence.

I knew that what I was showing people was the exact same thing I had done. I made a number of student deals to where they would share a part of their projects' profits with me if I was willing to consult further and actually play a more involved role.

I ended up owning shares in 142 different companies that either made all their money online, or at least a good part of it, with me working with them developing this specific approach (that's outlined in the course ebook).

I considered this venture as just one of my 16 business ventures online in the span of about 9 years.

For health reasons I had to slow down from standing on my feet for hours at a time, and I got sort of sick when talking in a crowd too long. I loved the people, but I just got worn out easier than a couple of years before.

So in wanting to pass out an ebook, we thought about how best to shout it out that I had what many thought was a new way of doing something (although it's not really because a lot of bigger firms have always done this; but my approach allows for any size business to do the same thing on even a one worded campaign in pay-per-click advertising).

Some said I wouldn't sell anything unless I just blurted out in a headline what I had done. Being someone who likes a straight or direct approach for selling, I agreed. But I have to admit, I felt like I may be bragging instead of reporting.

My son Joshua, who got a lot of attention in his work, said that sometimes you have to tell someone "Look! I did this and that, so I'm the best expert you've got! Don't use me and you may get less care from someone else ... use me and you know what you are getting and you're probably safe!"

From his angle, I should just tell everybody upfront "Hey! This retired old doctor made a killing doing something that most people aren't! So if you want what he's done while it's available you beter just grab it while you can!" And of course this approach sort of makes me sick as I feel it's too salesy. But I think it works for most people; and I really just wanted anyone who needed it to get the information regardless of how it should get into their hands, right? Even if I have to take a few less than favorable criticisms?

For the person who is trying to make the transition from a full-time job to full-time web entrepreneur, what advice would you give them?

This is an easy one; but most people will deliberately make it complicated and I don't know why.

You have two basic options: develop your own product, or sell somebody else's (and I've done both).

In developing your own product you risk getting hate mail (I get it all day long).

I'd say for most people, become an affiliate for someone you really like that gives good commissions and pays on time and who won't give you an excuse to not pay you.

I like digital products like ebooks and subscriptions as they don't have much risk in hurting anyone usually, and over software because this may demand a lot of tech support. But if you're selling someone else's software they have to take care of this.

I'd say an aspiring web entreprenuer should always develop and maintain a front page that makes people have to fill out a form, and even if you sell someone else's stuff and they don't either provide one or even recommend one. You don't need their permission to make a squeeze page and collect your own email addresses.

Making this kind of page is too easy today, and if you can't do it, someone can do it for you.

They can be very plain - even consisting of just text and no pictures of any kind if you want.

Don't wait for unsure things like SEO to get you visitors, but get some targeted ads out there; Google being my favorate as those two fellows from Stanford really did us all a big favor.

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PPC's are going to be expensive and if starting out try to get someone to share your page and pay for it.

I'd go to some chat places and tell people what I was planning to do and how much I planned on spending, and how we could split the costs and see what may happen. Most people have a circle of people they may be able to do this with.

Anyone interested in sharing your space with you is always thinking in terms of what your page is going to do for them, so they are already seeing dollar signs maybe even before you are.

You can precapitalize this way so you have some starting money to invest into some Google ads before they even run; and once they start running you learn what your campaign is going to do.

Managing is easy. If you get together $1,000 total, you divide this by 30 days and get $33-$35; so that's what your daily budget has to be in the beginning. So your ad runs at least up to $33 a day but for a full month!

I have always thought that from among 100 keywords I could pick out the winners; but always get shocked when some keyword or phrase ends up getting clicked more than my guesses; so you get an education about your own stuff and how to sell it. Just when you thought you were your own expert Google teaches you how much you don't really know!

For the ebook Get Google Ads Free I thought 'free advertising' would be the best keyword getting the most clicks to my ads, and maybe 'adwords' would be a good keyword also; surprisingly 'adsense' (which the ebook has nothing to do with!) got the most clicks. I didn't see it that way beforehand.

Hardly any of my affiliates for this ebook are using 'adsense' as a keyword. They should be, we tested it and it got the most clicks!

And from the moment your ad is running don't hide the fact that you are still looking to share space on that page.

Surprisingly, with all the readers going to your page, many of them want to advertise on it.

Some people suffer "compulsive advertising" like other people can't put down a bottle of spirits!

Regardless of what some people said in that Warrior thread people will always be in big numbers to buy your ad spots.

Someone said that no one in their right mind would share a spot and pay $100 for it. But Alexa owned by Amazon right now is selling off 125by125 pixel banners for over $15,000 a month on their pages.

Yes, their advertisers will be big name people; but my point is that some Warrior fellow cried about the $97 or $100 thing; he probably wasn't aware of the Alexa banner selloffs.

Of course, these are different kinds of pages as they aren't seen from Google ads directly, but it just shows what people are willing to pay for "elctronic real estate rentals;" that's what I guess we're calling these spots today. New nomenclatures!

The idea would be to at least make your share of the page free for you working and putting together the deal, so in doing so you do two things: 1. You learn from Google more about what you're selling and how best to sell it, and 2. You aren't at risk and what sales you make are mostly profits.

Do this a few times small like anything and you can go bigger, go bigger and then go really big. Then your name is "Dr Cohen" and you've sold over $300 million in 9 years and you may want to write an ebook so you can get yourself a nice daily dose of hate mail from people who tell you that you don't have a clue and to get a life!

Play around with this selling other peoples' stuff, make sure you get a fat chunk of cash on each sale, make sure they pay you every month or every week or two, and collect their names and email addresses. Most importantly, don't pay for your ads, get others to do it!

How much time do you think a person should reasonably expect to spend in setting up a system as you describe in Get Google Ads Free?

This depends. Each person has a different estimation of what a little or a lot is. There's no reason that a person with minimum skill should have to spend more than a few hours just coming up with a plan, then another few hours writing it (maybe in a word document first), then maybe the next day or two put the page up if someone already has their space going. Then they can do the precapitalize approach or spend a little and get advertisers along the way; I've done both.

I've actually had one ready to go within 2 hours of an idea to actual Google ads running; and there are certainly better skilled, talented and resourced people than me out there. "Dammit, Jim! I'm a doctor, not a magician!"

There are a lot of people who try their hand at affiliate marketing, yet never see more than a few dollars come their way. What do you think is the most common reason people fail at affiliate marketing?

Because they clearly do not know what they are doing and don't know their left from their right! Think about this in terms of driving a car:

If you saw someone driving all across the road wrecking into everything, what could you conclude besides they may be drunk?

So, you stop them and ask if they are trying to get somewhere...they say yes, but they can't drive.

So then you sit them down and explain "Look! Okay, we all need to get from here to there. But we must learn how, or we might mess up badly. So let's start from the beginning with the basics...now, this is the brake; use it whenever you aren't absolutely sure if you're doing it right! This is the safetybelt, put it on and buckle it up!...BE CAREFUL!"(you get the idea, right?)

You have to get someone to teach you the basics, and after mastering them move up a little to a little harder something.

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No one today can use the excuse that there's no money in being affiliates as affiliates are the backbone of all the Web's commerce.

If you want to learn how to be a mediocre driver, then pick a mediocre teacher. If you want to learn how to be a mediocre affiliate marketer, pick a mediocre teacher.

But if you want to be a race car driver, learn from that Dale Earnhardt fellow. And of you want to be a great affiliate marketer, then learn from people who are genuinely known for this.

Figure out what you want to sell; a product name; then type it into Google; then visit every page that has it advertised other than the home page of the actual site for it.

These pages are the best affiliates promoting what you want to sell too. So why not be a bit of a copycat. You can maybe improve on what you see at their pages. And while you're at it, sell off some ad spots on your page and send some tageted Google ad traffic its way!

Thank you very much for your time - I would like to ask one final question. What should we expect from you next? I know I am looking forward to whatever you are able to offer.

"I'm going to Disney!" ... I have an ebook coming out on how to use several search engines to complement each other in a meaningful lucrative way so someone can sell/advertise simultaneously in so doing, and that also combines some stuff from Get Google Ads Free to enhance its profitability.

Also, I have an ebook that tells what I believe is a multi-part formula where each part complements the other to make the whole thing add up bigger than separately.

I'm also working on an ebook that shows how to create a positive spiral marketing wave to promote any product; and yet another telling people how to recruit affiliates so you can get yourself a 700-plus gravity score for whatever you're selling (recent idea!)

An ebook on how to write web copy; and another one on how get your affiliates to take action.

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Google Fraud foreclosure: Interview with Dr Cohen: Founder of Get Google Ads Free

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