(Money Magazine) -- A hand shoots up in the back of the room.
"Alexis, she's got one," a student says.
Alexis McGee, real estate instructor and president of Foreclosures.com,
scoots around her desk, sits down and picks up a headset.
"Tracy, look up. I'm on the line," McGee, 47, types into her
computer, which is linked to a giant screen at the front of the room.
Tracy Romero, 31, and her 17 fellow students have reached the heart of
McGee's $9,000 three-day seminar on foreclosure investing: They are
cold-calling homeowners who are behind on their mortgages, getting them to
talk and, the students hope, convincing them to sell.
But Romero is struggling. The home owner on the other end of the line
demands to know who she is and why she's calling. Romero puts the call on hold
as McGee reminds her of the sales technique.
To smooth-talk prospects, she teaches, be courteous, ask questions but
don't answer them, listen and, if possible, be funny. Romero gets back on the
phone. "Sorry to keep you waiting," she says. "Who I am isn't
important. What's important is we figure out how to save your house." It
works. The woman starts talking.
She lost her job, and poor health has kept her from finding a new one.
She's afraid she will have to put her dog to sleep if she moves because most
rentals don't allow pets. She begins to cry.
McGee prompts Romero to comfort her and then move in for the key piece of
information any foreclosure investor needs. "Find out how much she
owes," she urges. "Now or never, Tracy."
Now or never. That could well be the rallying cry for an eager new
generation of investors flooding into workshops like McGee's, crowding ever
more frequent bank foreclosure auctions and snapping up real estate
bestsellers like The Pre-Foreclosure Property Investor's Kit.
Foreclosure filings: No slowdown yet
Foreclosure investing is nothing new, of course. Its simple and seemingly
foolproof premise has long captured the imaginations of aspiring real estate
millionaires: Buy at fire-sale prices from homeowners desperate to avoid
foreclosure or from banks eager to unload seized homes, then sell for an easy
profit on the open market.
What makes the old formula so compelling today is the unprecedented volume
of distressed properties to choose from. Earlier this year, homes in some
stage of foreclosure hit a 30-year high of 640,000, and a recent congressional
report estimated that 2 million homes would be in the process or have gone
through it already by the end of 2009.
No wonder newspaper ads are touting today's foreclosure environment as
"the greatest fire sale in history."
Maybe so. But a close look at one group of foreclosure investors in action
suggests that today's supposedly once-in-a-lifetime opportunity isn't all it
seems.
This writer sat in on one of McGee's much-sought-after seminars, talked to
dozens of her students and even went prospecting for deals with one of her
most successful protégés.
And while her disciples are nothing if not optimistic, none of the seminar
grads she referred to Money made anything close to the income she says a
rookie should expect.
What's more, Money could not confirm how much McGee and her protégé
themselves made in foreclosures, since neither was willing to provide a list
of properties they have bought and sold.
This is not to say that you can't make money investing in foreclosures.
Even skeptics concede that you can earn a decent, though not stupendous,
living at it. But it's frustrating and time-consuming work, and today's market
doesn't change that.
"The public thinks real estate is a great way to make money and
foreclosures are a way to get property on the cheap," says John Reed, a
real estate author who tracks the claims of industry gurus.
"But in the real world, foreclosures rarely work." In this as in
any other investment market, the no-free-lunch rule applies. Says Reed:
"There are generally no easy bargains in real estate."
Dialing for distress
Whether or not today's foreclosure market is a golden opportunity for
investors, it has been a bonanza for Alexis McGee. Her twice-a-month,
three-day intensive class has been sold out for most of the year. Visitors to
her popular Web site are up 71 percent so far this year, she says.
Her brand-new book, The Foreclosures.com's Guide to Making Huge Profits in
Pre-Foreclosures Without Selling Your Soul, hit No. 4 on Amazon.com's list of
real estate bestsellers.
McGee got her start in real estate 24 years ago as a broker in Sacramento,
selling foreclosed commercial properties for banks. In the early 1990s, as
home prices headed into that decade's bust, she began buying houses in
foreclosure.
In 1992 she and her husband bought a company that gathers court records
into a list of properties in, or about to be in, foreclosure, which they
eventually put online as Foreclosures.com.
Her first classes, taught in the late 1990s, were tutorials on how to use that
database.
But much of the soup-to-nuts foreclosure investment method she's been
teaching since 2000 grew out of what she did before real estate:
telemarketing.
While in college at Arizona State University, McGee spent two years at Dial
America, selling, among other things, magazine subscriptions (including for
Time Inc., the parent of Money magazine).
It was there that McGee began to figure out how to sell on the phone. The
most important thing she learned was to leave the script behind.
"I used to duck my head low so my boss wouldn't see me and just start
asking questions," she says. "That's the only way you can figure out
what a person wants."
Today students come from around the country to learn these techniques at
McGee's foreclosure "lab" on the first floor of a small office
building in Fair Oaks, Calif., a Sacramento suburb.
Motivational posters adorn the walls. One, a picture of a sailboat on the
ocean, reads, "Embrace the Challenge." The screen saver that pops up
on inactive computers shows three children on a beach next to the line
"Enjoy the lifestyle of success!"
Real estate experts trace the allure of foreclosure investing to several
factors. For one thing, foreclosures do often go for less: A study by title
company First American found that foreclosed homes sold at auction went for an
average of 14 percent below the market value.
Because the properties sometimes sell for a pittance, there's a perception
that you don't need to put much cash down to get in. And the process is just
technical enough - with jargon like "REO" (real estate owned by the
bank) or "short sale" (when a bank agrees to take a loss on the loan
so the house can be sold) - to add to its mystique.
"If it is fairly complex and it involves dollars, most people will say
you can make money off it," says James Webb, who teaches real estate
investing at Cleveland State University. "And that's certainly the case
with foreclosures."
Where
Cleveland went wrong
To her credit, McGee readily admits that foreclosure investing is hard
work, at least at first. While some gurus advise clients to buy already
foreclosed homes at bank auctions, McGee's strategy is to go directly to a
homeowner in trouble, catching him after he's stopped making mortgage payments
but before the bank has foreclosed.
As long as he owes less than the house is worth, you can buy him out of his
loan, give him some walking money and still resell the house for a profit.
That protects the homeowner's credit - a good part of McGee's pitch is that
her method is the most ethical - but it's also, she says, the way to get a
house at the lowest price.
McGee's
students begin by searching her site for people in their area who are
behind on their mortgage. Then they start calling. Often homeowners have
changed their number or disconnected the phone. So McGee suggests trying
neighbors and relatives.
When students do reach the homeowner, he usually won't be happy to hear
from them. They are, after all, calling to remind the guy that he is losing
his house. It takes a salesperson with a particular kind of confidence and
determination to keep such a homeowner on the phone and eventually convince
him to sell.
A crowded bank pre-foreclosure field
As McGee and others debate how easy it is to profit from the pain of
thousands of overextended homeowners today, foreclosure teachers continue to
send more would-be tycoons into the market.
Classic economic theory would say that this, if nothing else, is the
beginning of the end of the quick money in foreclosures. Any fat source of
profits inevitably attracts competition, and as the field gets more crowded,
easy dollars are squeezed out.
Which brings us back to McGee's classroom and Tracy Romero. With McGee's
help, Romero has built up a rapport with the troubled homeowner on the phone
and finally seizes the moment to ask how much she owes on her home.
The woman says $175,000 and estimates that the property is worth more than
$200,000. Romero looks up at McGee: That sounds promising.
But then the woman continues: Romero will have to pay more than $195,000.
Why? Because that's how much she has already been offered. By whom? An
investor named Susan Thomas.
McGee, still listening in, laughs and tells Romero to wrap it up. Susan
Thomas took McGee's class a few months earlier, McGee explains. "What are
the odds of that?" she muses as the class stares back at her. "This
just doesn't happen."